BrandChannel provides an update today, along with a clip of a new Burberry Travel Tailoring suit video which displays nice affect and images along with graphic suggestion of product technical attributes. Even makes a London rain attractive. And only $2000 for the suit. But that's what luxury branding is always about -- great design, insouciance, the sense, the feeling that "Of course, it's worth it."
Thursday, October 10, 2013
Luxury branding is for everyone
BrandChannel provides an update today, along with a clip of a new Burberry Travel Tailoring suit video which displays nice affect and images along with graphic suggestion of product technical attributes. Even makes a London rain attractive. And only $2000 for the suit. But that's what luxury branding is always about -- great design, insouciance, the sense, the feeling that "Of course, it's worth it."
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