Sunday, October 6, 2013

BtoB magazine will merge into Advertising Age

On October 1, BtoB announced that it will no longer publish as of January 2014. Crain Communications' president and Ad Age editor-in-chief, Rance Crain, said: B2B and consumer markets are increasingly usig similar tools and wrestling with the same challenges, so it just made sense to have a single marketing publication."  I imagine that Crain knows best about magazine publishing -- but I wonder about his premise more generally: Do brand managers at B2B organizations really do the same things, when they go to work in the morning, as do the B2C brand managers?
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1 comment:

  1. Slack and CompanyOctober 24, 2013 at 10:33 AM

    Frank you raise a great question. To further the conversation and to learn more, check out the Slack and Company blog to read an appeal and letter to Rance Crain from our CEO, Gary Slack, in an effort to keep the BtoB media brand and properties in business - http://bit.ly/16bsjMK.

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