bic-ccny.info: GfK on tech trends of 2013

Sunday, March 3, 2013

GfK on tech trends of 2013

Global market research firm, GfK, has published "Tech Trends 2013" which explores several ways in which technology is helping brands know consumers (and vice versa) in more powerful ways. A PDF can be downloaded here, and a short video on "The brand of me" provides an intro.

GfK has a suite of brand research offerings packaged as Brand Value Optimization.

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Sunday, March 3, 2013

GfK on tech trends of 2013

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