Wednesday, March 27, 2013
2013 best retail brands
Interbrand has released its 2013 report on Best Retail Brands. Biggest gains in reputation this year are shown by Macy's and Amazon -- each in its own way demonstrating it is "best in class" with consumers. Perhaps significant, brands with more specific positioning -- in some ways more distinctive in product offering -- fared much worse: examples are Abercrombie & Fitch and Toys R Us. Forbes magazine coverage, here.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment