Wednesday, March 27, 2013

2013 best retail brands

Interbrand has released its 2013 report on Best Retail Brands.  Biggest gains in reputation this year are shown by Macy's and Amazon -- each in its own way demonstrating it is "best in class" with consumers.  Perhaps significant, brands with more specific positioning -- in some ways more distinctive in product offering -- fared much worse: examples are Abercrombie & Fitch and Toys R Us.  Forbes magazine coverage, here.

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