An early morning focus group of industry PR pros organized by BIC Board Member Donna Renella gathered on Thursday, June 25th, to discuss the most current and desirable recruitment profiles for in interns and full-time hires. This lively discussion was hosted by Danielle DeFabbio at DeVries Worldwide and included PR experts Maya Kalkay of Burson Marsteller, Sheridan Falco of Cohn Wolfe, Kristen Pairano of Golin, Shazzia Khan of Havas, Elizabeth Adams of Ketchum, Allyns Melendez of Quinn, Keri Watkins of Ruder Finn, Bryn Davis of Weber Shandwick as well as CCNY Professors Lynn Appelbaum, Angela Chitkara, and Nancy Tag. There was great agreement that ideal candidates needed to have passion that was not just displayed during the interview, but in the work itself. Outstanding candidates also must have an ability to discuss industry trends and how they relate to specific agencies, positions, and tasks -- in other words, a clear ability to "connect the dots." Because BIC is a portfolio based curriculum, participants exchanged ideas for style and substance of student portfolios as ways for BICsters to distinguish themselves from other graduates receiving more a more traditional public relations education.
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