bic-ccny.info: Do you want "talk" about a new logo?

Monday, May 5, 2014

Do you want "talk" about a new logo?

Old and new Netflix logos.

A new post on Fast Company Design today raises the question of why there has been no public comment about the introduction of Netflix's new logo. The bigger question for integrated communications is when -- and when not -- a corporate branding change needs to be "news."

By not treating the new logo as news, is Netflix implicitly asserting that the logo change has insignificant value to the company (to customers, to investors)? By not having a traditional PR initiative surround the launch of the new logo, Netflix may have raised more questions than the whole topic deserves. It is probably not of the consequence of Quikster ("the worst product launch since New Coke," Mashable), but it does show again Netflix's continuing ability to thrive (dominate) in its sector while still seeming to make dubious branding moves.

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THANKS, HAYES ROTH, FOR THE ENCOURAGING ENDORSEMENT OF BIC

THANKS, GEORGE LOIS, FOR THE WORDS OF CONFIDENCE IN BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

CCNY: ACCESS TO EXCELLENCE

Since its founding in 1847, The City College of New York has provided a world-class higher education to an increasingly diverse student body – serving as one of the single most important avenues to upward mobility in the nation. Access to excellence remains the vision of the College today. The College strives for excellence in its wide-ranging undergraduate and masters programs (including programs in the only public schools of engineering, architecture, and biomedical education in the city) and in its 13 on-site CUNY doctoral programs – all of which are designed to prepare students for successful careers as well as for continuing graduate and post-graduate education. The College's commitment to excellence is further exemplified by its emphasis on scholarly research and the integration of this research with teaching at both undergraduate and graduate levels.

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Monday, May 5, 2014

Do you want "talk" about a new logo?

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