bic-ccny.info: Still good to the last drop?

Friday, April 18, 2014

Still good to the last drop?

NPR's Marketplace recently reported on Kart's "refresh" of the "vintage" Maxwell House Coffee brand -- which includes a new logo and design but resurrects a Very Old Tagline: "good to the last drop." The people at Kraft are not investing in Maxwell House out of nostalgia. Presumably, they've got some research and insights and that are supporting this risk. Another brand story to watch.

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THANKS, HAYES ROTH, FOR THE ENCOURAGING ENDORSEMENT OF BIC

THANKS, GEORGE LOIS, FOR THE WORDS OF CONFIDENCE IN BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

CCNY: ACCESS TO EXCELLENCE

Since its founding in 1847, The City College of New York has provided a world-class higher education to an increasingly diverse student body – serving as one of the single most important avenues to upward mobility in the nation. Access to excellence remains the vision of the College today. The College strives for excellence in its wide-ranging undergraduate and masters programs (including programs in the only public schools of engineering, architecture, and biomedical education in the city) and in its 13 on-site CUNY doctoral programs – all of which are designed to prepare students for successful careers as well as for continuing graduate and post-graduate education. The College's commitment to excellence is further exemplified by its emphasis on scholarly research and the integration of this research with teaching at both undergraduate and graduate levels.

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Friday, April 18, 2014

Still good to the last drop?

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