bic-ccny.info: BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives

Thursday, January 2, 2014

BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives

Gerardo Blumenkrantz
Professor, CCNY
Media and Communication Arts
Art/Creative Director,
Ogilvy Indonesia
for UNICEF

BIC faculty member, Gerardo Blumenkrantz, was an art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music & sound.

The campaign leverages our attention and engagement with the processes of social media to demand attention and thoughtfulness about a significant public health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia.

Blumenkrantz' / Ogilvy's campaign is a great example of branding at its best -- effective and compelling for its inherent communications attributes, but also arresting and compelling for its ideological and moral power.

Check out the description and video relating to the campaign, here.

No comments:

Post a Comment

THANKS, HAYES ROTH, FOR THE ENCOURAGING ENDORSEMENT OF BIC

THANKS, GEORGE LOIS, FOR THE WORDS OF CONFIDENCE IN BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

CCNY: ACCESS TO EXCELLENCE

Since its founding in 1847, The City College of New York has provided a world-class higher education to an increasingly diverse student body – serving as one of the single most important avenues to upward mobility in the nation. Access to excellence remains the vision of the College today. The College strives for excellence in its wide-ranging undergraduate and masters programs (including programs in the only public schools of engineering, architecture, and biomedical education in the city) and in its 13 on-site CUNY doctoral programs – all of which are designed to prepare students for successful careers as well as for continuing graduate and post-graduate education. The College's commitment to excellence is further exemplified by its emphasis on scholarly research and the integration of this research with teaching at both undergraduate and graduate levels.

Pages

Thursday, January 2, 2014

BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives

No comments:

Post a Comment