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| Marian Salzman Chair, Havas PR |
Some advice if you want to brand yourself (or your company) as a bad girl (boy):
Don't be afraid to be the weird kid.
No one has ever been fired for innovation.
Confront bullies.
Use logic, facts and statistics to sell your ideas.
Be a big provocative in your choices of words and speech.
Bribing people with food and other treats always works.
Rise above the gossip, bitch slapping and emotional crap. It's not personal . . . it's business.
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